Link Building in SEO (Search Engine Optimization)

In SEO (search engine optimization) the term Link building refers to a process of generating links from external websites in order to improve a website’s rankings. Search engines like Google rank pages by looking at the quantity and quality of inbound links. The best way to rank a page is by getting a lot of links from high-quality pages. URL https://saketwahi.com

A good rule of thumb to remember when it comes to evaluating links is that you want to only build links from pages that are in the same “league” as your page, i.e. they are authoritative, trustworthy and popular. That’s why many SEOs suggest getting a lot of links from pages that are ranking well for your target keywords, and then transfering some of that link authority to the actual page you’re trying to rank.

The Best Link Building Strategies for 2024

To do this, you can use Ahrefs’ Keywords Explorer tool to find out which pages are currently ranking for your target keyword, and then check their backlinks using our Site Explorer. This will give you a list of all the websites that are linking to those pages. Then you can contact those sites and ask them to link to your page as well.

A word of warning: be careful not to engage in “black hat” link building tactics, which are generally considered bad practice and can get you penalized by Google. These include buying links, link exchanges and other types of manipulative practices. Instead, focus on creating mind-blowing content that people will be compelled to link to.